• Ryan Feryana Kurniawan
Kata Kunci: promotional, advertising


Implementing a promotional program is basically communicating products and
services offered by the company / seller with the expectation of consumers to know the
goods and services offered, remember it, buy it and ultimately make repurchase of
products of goods and services offered. Many promotional programs can actually be
done by the company, and this is not just about advertising, but there are various types
of promotional programs that can be done by the company / seller. Implementing a
promotional program must necessarily take into account various factors in its
implementation, this is done so that the message conveyed by the company / seller
can be captured properly by consumers. By implementing an optimal promotional
program, it is expected that the company will be able to meet the expectations of its
customers, able to win the competition that will ultimately get the maximum profit.